I Have Moved to PrimeLending

It's been no secret that the last couple of years have been very volatile in both the Real Estate and Mortgage Banking industries... with home prices dropping, loan programs becoming more restrictive and companies closing.

As you know, my success has been driven by you and others like you, who have referred your friends, co-workers, relatives and clients to me when they were considering home financing. My primary goal has always been to offer my clients an unmatched level of service... to make the mortgage loan process absolutely painless and to provide real world, make sense financing options... allowing my clients to cut a straighter path to their financial goals.

As I looked at the changes taking place, I began evaluating the direction of the mortgage banking industry, and began forecasting the tools necessary to again raise the bar for my standard or customer service... to provide more value for you and your referrals!

After looking at many options available in today's market, I am pleased to announce that I have aligned with PrimeLending... a bank owned mortgage provider that is not new to the concept of customer service as a primary business directive. Using the latest technological systems we can offer a level of service that is unparalleled in the mortgage industry! (Not to mention PrimeLending's unmatched mortgage programs.)

Why did I start looking at other options? As many of you are aware, National City Mortgage was purchased by PNC bank at the end of 2008. I became concerned about their commitment to the mortgage operation when I read in the corporate history. "In 1993, PNC acquired Sears Mortgage operation to create one of the nation's largest mortgage originators and service providers at the time. Due to the heavy consolidation in the industry, PNC made a strategic decision to exit the consumer mortgage business in 2000, selling PNC Mortgage to Washington Mutual Home Loans, Inc." As we moved through 2009 it became clear to me that PNC didn't want to make the kind of commitment to the consumer mortgage business I felt was necessary to meet my service level goals.

With my move to PrimeLending, I am happy to be able to tell you that you will continue to receive the same high level of help and service you have received in the past. I will continue to work with the same people I have worked with for the past 12 years including the regional management, processing and underwriting staffs. The only thing that is changing is my office location.

As I transition I will be using a new home office phone number, (240.813.0614) and a new email address(HomeMortgageAdvisor@gmail.com) I am doing this to take advantage of new technologies. You will still be able to reach me at my current phone number and email address. The new office phone number is 301.208.0055. As in the past the best place to reach me will be at the home office.

With your permission, I will continue to keep you advised of items of interest and impact to you and your home... I am confident you will share my excitement... I look forward to speaking with you soon.

Have a great upcoming holiday season!

Alan Gross
Home Office: 240.813.0614
Email: HomeMortgageAdvisor@gmail.com
Web: www.mtg-info.net